Washington Lottery Commission MACROsystems to Build Retailers Extranet Website

Long-term client Washington Lottery recently signed off on a task to develop two large applications built in the Microsoft .NET Framework. The first is a Retailers Extranet Website that will offers Lottery retailers a secure website that provides real-time sales reporting information, interactive training material, profit info, billing info, and inventory details.

Washington Lottery's marketing and research group has commissioned MACROsystems to customize their existing Interactive Marketing Platform Survey Engine (IMP) for customer research and acquisition needs. The IMP Application will be customized and developed in the .NET Framework, which will allow data to be shared across multiple database systems. The Lottery has been using the IMP Application to learn more about new Interactive Scratch Games, user purchasing habits, and to recruit lottery users for commercials and future research activities.